Nokia has announced plans for a strategic partnership with the largest “softvarnym” giant – by Microsoft, where the two companies plan to combine their assets and to develop innovative mobile products on an unprecedented scale.
Nokia and Microsoft partnership is planned as follows:
- As a major strategic mobile platform Nokia chooses Windows Phone
- Nokia will promote devices on the Windows Phone in various price categories and geographic regions.
- Nokia and Microsoft will cooperate closely on joint marketing innitsiativah
- The main search engine in the Nokia devices will be Bing from Microsoft, and advertising platform – Microsoft adCenter.
- Nokia is going with the operators organize special conditions for the purchase of Windows Phone in those countries where credit cards are not widespread.
- Content from Nokia and its application store will be integrated with the Microsoft Marketplace.
- Nokia has announced that the company’s management structure will change from 1 April, which will be presented the new organizational structure with new leaders.
New structure will be represented by the following units:
- Smart Devices (Intelligent Devices, the head of Joe Harlow): Responsible for Symbian MeeGo smartphones and strategic business operations.
- Mobile Phones (Mobile phones, the head of Mary McDowell): Responsible for ordinary mobile phones.
- Markets (Markets, head Niklas Savander): Responsible for selling company products and its promotion to the markets.
- Services and Developer Experience (services and development tools”, head Tero Oyanpera): responsible for a global portfolio of services from Nokia and relationships with developers.
- NAVTEQ (director Larry Kaplan): to be a separate legal entity and work with a map service.
- CTO Office (Handbook of Technical Department, heads the department of Rich Green): responsible for technology strategy Nokia.
- Design (Design, leader Marko Ahtisaari): responsible for product design company.
- CFO Office (Financial Services, headed by Timo Ihamuotila): Responsible for all financial activities of the company.
- Corporate Development («Division of Corporate Development, Chief Kai Oistamo): responsible for promoting and implementing the strategy of the ecosystem.
- Corporate Relations & Responsibility (Division of corporate relations and responsibility, the head of Esko Aho): responsible for relations with governments and society.
- Human Resources (Manpower, director Juha Akhras).
- Legal and Intellectual Property (Division of Legal Affairs and Intellectual Property, the head of Louise Pentland).
- Nokia Siemens Networks will continue its activities in the Nokia Group as a separate entity.